"A most important ingredient for any Customer Relationship Management effort must be Learning what it really is that customers value about the relationship with your company. There are specialists in the business of Value Analysis. One of the best I know is Message Factors."

- Frederick Newell
 

Message Factors, Inc. is at the forefront of customer retention research with our unique and proprietary research method known as Value Analysis^SM.  Value Analysis reveals what drives customer loyalty by going beyond basic customer satisfaction research to reveal the standards by which ail companies are judged. Through Value Analysis, we can provide information that is essential to customer loyalty and crucial to the growth of every company.  We are pleased that our leadership in customer retention research has been recognized by our inclusion in the latest book from the person considered to be the father of customer relationship management, Frederick Newell. In particular, Chapter Four of Mr. Newell's loyalty.com, "The Four Things Your Customers Want To Tell You," prominently features Message Factors and Value Analysis. An invaluable resource on many of today's current Customer Relationship Management strategies including specific case studies, we highly recommend Mr. Newell's book for your personal business library.

Through Value Analysis, we can provide information that's essential to customer loyalty, and crucial to the growth of every company. For more information on how we can help you offer value to your customers, call Message Factors at 800-300-2516 or use our Information Request Form on this website.

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