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Value AnalysisSM Message Factors developed Value Analysis in 1986 in order to go beyond the measurement of customer satisfaction and define what customers value. Since then, 400 clients from a variety of industries have commissioned Value Analysis studies. From this research, we've found that in order to gain your customers' loyalty and further your company's growth, you must go beyond the basic expectations of your customers. You must provide them with something they truly value.
Customer satisfaction is not enough
to lead to customer loyalty. Only one-third of the customers of an average
company believe they are getting enough value to keep them loyal.
To determine these four customer
standards, Value Analysis uses a proprietary five-step process. We start
with aggregate analysis, the stage where most market research begins and
ends. Your customers are first asked a series of questions about your
business. Then we compare your scores with those of your competitors. The
third step of Value Analysis is evaluative analysis, which separates each
survey issue into one of four categories: Basic Expectations, Value Issues,
Irritations, and Unimportant Issues. The scores show your company's areas of
weakness and strength. Next, we use this information to find the areas you
should concentrate on improving in order to grow and retain customers.
Through Value Analysis, we can provide information that's essential to customer loyalty, and crucial to the growth of every company. For more information on how we can help you offer value to your customers, call Message Factors at 800-300-2516 or use our Information Request Form on this website.
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