Value
AnalysisSM
Value
AnalysisSM
determines how consumers define "value," particularly in non-financial
terms. This a most
important first step for most businesses. Value AnalysisSM
can be applied to the following three services or as a stand alone survey.
More about
Value AnalysisSM
Barriers to Growth AnalysisTM
You'll learn the reasons why people may not purchase your product, in
addition to what will facilitate purchase. Then, marketing efforts can
be addressed accordingly.
Strength & Weakness Analysis
An image study that helps you discover consumers' perceptions of
you company and you competitors. This study guides you in attracting
additional business away from the competition.
Employee Loyalty Analysis
A tool that shows you precisely what to do to create employee
loyalty. While most market research provides answers to questions,
Employee Loyalty Analysis shows your company exactly what the numerical
results actually mean.
More about Employee Loyalty Analysis.
Continuous Tracking
Measures variables such as customer awareness and predisposition on an
ongoing basis. You'll gain important information about the marketplace
before your competition does. And Continuous Tracking is helpful in
making timely marketing and advertising decisions.
Copy
Check
Pretesting system used to minimize your company's risk when developing
advertising.
Focus
Groups
Group discussions that provide specifics for creative guidance and
quantitative survey design. Traditional focus groups and groups
utilizing projective techniques are conducted.
Category Dynamics
In-depth telephone interviews conducted to gather key issues and questions
for follow-up surveys.
TIPSTM
A planning tool that pinpoints your company's information
needs. Also builds a corporate concensus of your company's
high-priority issues.
Custom Research
Implementation of strategies tailored to specific areas of your company.
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