Opinion Library

Message Factors launched Opinion Library in late 2009 with the goal of providing our clients with low-cost, on-demand access to general consumer opinions on a variety of topics. 

 

How Does It Work?

We regularly submit questions to a nationally represented panel of consumers.  We receive over 1,000 open-ended responses to each question, geographically and demographically balanced to be representative of the US as a whole. 

If you see an Opinion Library topic that interests you, simply call us at 800-300-2516 to order.  You will receive a data file in Excel with over 1,000 open-ended responses to the question you select.  Each data file costs $250.

Our library currently consists of over 1,000 consumer responses to each of the following questions:

 

  
 
 

  • Q1 - If you were choosing a new bank right now, what would be
    the most important characteristics you would look for, and why?
    (October 2009)
    View Sample

  • Q2 - Thinking about the different products and services you buy,
    when are brand names most important to you, and why?
    (October 2009)
    View Sample

  • Q3 - When was the last time you had an experience as a customer
    that was so positive, you had to share it with your friends and family?  Please be specific. (October 2009)
    View Sample

  • Q4 - Please complete the following sentence, then describe the
    reasons for your opinion: Buying "green" (environmentally friendly) products is __________. (October 2009)
    View Sample 

  • Q5 - Please think about the best hospital/healthcare system in your
    area.  What makes this hospital/healthcare system so good?  What
    does it do that other hospitals/healthcare systems do not do?
    (December 2009)
    View Sample 

  • Q6 - What advice would you give retail stores about how to create
    a more enjoyable shopping experience? (December 2009)
    View Sample
 

 

How Can I Use OPINION LIBRARY?

Opinion Library data has many potential applications.

For researchers:

  • Exploratory research in advance of a major quantitative or qualitative research study, to ensure that all major issues are being tested
  • Quick answers to basic questions (code your own quantitative data!)

For end users:

  • New product development ideas
  • Branding initiatives and language

For advertising agencies and marketing consultancies:

  • Demonstrating initial familiarity with an industry
  • Adding substance and direction to a proposal
  • Keeping clients engaged and active in strategy discussions