The marketplace is not stagnant. Consumers and their attitudes change constantly. Market research must accommodate these changes.

Since 1967, Message Factors, Inc. has grown with the marketplace. We continually adapt our research methods to better serve companies.  We began measuring and defining value with Value Analysis^SM in 1986–long before value became the "hot" topic it is today.

Value Analysis^SM can benefit any company, including yours. To date, Message Factors has conducted over 400 studies for clients in a variety of industries.

We can help you learn more about your customers, your business, and your industry.

Having the right information about your customers, business, and industry is essential.  As the marketplace changes, our research methods allow you to determine your customers' current attitudes, perceptions, and preferences.  In addition, we offer strategic assistance toward the refinement of your company's advertising, marketing, and internal research efforts.  We've provided this vital information to our clients for over 35 years.  Now, let us help you mind every aspect of your business.