In today's tight labor market, retaining employees and reducing turnover is not just desirable — it is imperative. From our research, we've found that in order to gain your employees' loyalty and motivate your workforce, you must go beyond the basic expectations of your employees. You must provide them with something that truly makes them loyal.

Job satisfaction is not enough to create employee loyalty.

The only tool available that shows you precisely what to do to create loyalty is Employee Loyalty Analysis. While most market research provides answers to questions, Employee Loyalty Analysis shows you what the numerical results actually mean.

The foundation of an Employee Loyalty Analysis is that there are four things employees want to tell every employer:

• You must supply the BASICS that I expect from any employer.

• I expect you to go beyond the basics and provide me with something VALUE.

• Some things you do IRRITATE me, but these things aren't important enough to drive me away.

• Some things you do are UNIMPORTANT to me.

To determine these four employee standards, Employee Loyalty Analysis uses a proprietary process. We start with aggregate analysis—the stage where most market research begins and ends. Your employees are first asked a series of questions about their job satisfaction. Then we conduct an evaluative analysis, which separates each survey issue into one of the four categories: Basic Expectations, Value Issues, Irritations, and Unimportant Issues. The scores show your company's areas of weakness and strength. Next, we use this information to find the areas you should concentrate on improving in order to retain and motivate employees.

As a part of this process, the information gained is entered into a customized software program. The result is the Loyalty Analysis map, which shows what areas are Basic, Valuable, Irritating, and Unimportant to your employees. It also shows how you compare to your competition in those categories. This key information is clearly stated and summarized on just a few sheets of paper.

Through Employee Loyalty Analysis, we can provide information that is not only an essential to retain and motivate employees but also an imperative for the growth and profitability of every company. For more information on how we can help you offer value to your employees, call Message Factors at 800-300-2516 or use our Information Request Form on this website.

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