Message Factors, Inc.

		Continuous Tracking Whether as a standalone study or as part of a larger research initiative, a continuous tracking study provides current market information on a timely basis. Weekly, monthly, or quarterly studies can be designed to meet your specific needs, from monitoring advertising awareness to tracking shopper behavior. Our clients have used tracking studies to answer questions like… Is my advertising campaign impacting my brand’s awareness levels? Has recent news coverage about my company changed people’s likelihood to do business with me? Are new market entrants gaining ground on me? Do seasonal shifts in consumer attitudes impact me more than my competition? How am I performing in areas that drive customer loyalty?