Case Study #401
You Just Can't Satisfy Customers These Days.

A restaurant recently commissioned a Value AnalysisTM study to determine how value influenced customer loyalty. Upon completion of the study, they found:

  • Less than satisfied customers visited the restaurant an average of 1.2 times a year.
  • Very satisfied customers visited an average of 2.7 times a year.
  • Customers who thought the restaurant provided a great value returned an average of 5.7 times a year.

Very satisfied customers represented twice as much business as less-than-satisfied customers. But value increased business and customer retention more than two times as much as the highest satisfaction.

Customer Satisfaction is No Longer a Guarantee of Customer Loyalty.

To retain customers in today's marketplace, you must offer them something of real value. Fortunately, there is a research method that determines what is valuable to your customers.

It's called Value AnalysisTM.

With Value AnalysisTM, your customers tell you how to keep them loyal. And how to persuade your competition's customers to become your loyal customers as well. This information allows you to allocate your resources accordingly.

For more information on Value AnalysisTM, contact Message Factors, or call us at 1-800-300-2516.

Value AnalysisTM will more than satisfy your needs.

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