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Case Study #333 After a recent Value AnalysisTM study, a business-to-business marketer found it was leading the industry in many areas deemed basic by their customers. But they trailed the competition in the area most valued by customers... service. Customers were put on hold for too long. They couldn't learn the status of their orders quickly. And the customer service representatives were unable to answer many questions. To solidify its customer base, the company reduced its expenditures on the basic issues and provided its customer service representatives with the tools and training necessary to meet the identified customer service needs.
Your Customers' Voices. If you’re not listening to them you can’t know what they expect. What they value. Or what they could live without. The most reliable way to obtain this information is through Value AnalysisTM. With Value AnalysisTM your customers tell you how to keep them loyal. And how to persuade your competition’s customers to become your loyal customers as well. This information allows you to allocate your resources accordingly. To listen to your customers, contact Message Factors, or call us at 1-800-300-2516. |
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