Case Study #149
There are Four Things Your Customers Want to Tell You.

When the maternity ward of a large, regional medical facility commissioned a Value Analysis study, they found their patients valued more attractive rooms and nurses who were more pleasant things the hospital wasn't providing.

To remedy these shortcomings, they budgeted money for the redecoration of the delivery rooms. They began communication courses for their nurses. And they began showing warmer and friendlier nurses in their advertising.

Those Four Things...

1. I expect you to have mastered the BASICS of whatever you are in business to do.
2. I expect you to go beyond the basics and provide me with something of VALUE.
3. Some things you do IRRITATE me.
4. Some things you do are not IMPORTANT to me.

You can discover the specific implications of these four standards through Value Analysis.

With Value Analysis your customers tell you how to keep them loyal. And how to persuade your competition’s customers to become your loyal customers as well. This information allows you to allocate your resources accordingly.

For more information about Value Analysis, contact Message Factors, or call us at 1-800-300-2516..

We have several more things we'd like to tell you.

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