Keeping your customers on your mind won't keep them loyal. 

A bank relied on focus group research to determine what their customers wanted in banking. This research suggested that flexibility in banking hours and in banking methods was a high customer priority.

The bank developed a new product that centered around banking flexibility.  Once introduced, however, it was not as successful as the bank had anticipated.

The bank conducted a Value Analysis^SM study to understand why. It found that flexibility was indeed an issue and that the product did in fact address that issue. But the issue of simplicity was thought to be even more valuable than flexibility And the bank's product was not simple.

Since that Value Analysis^SM study, the bank has redesigned the product in order to include both flexibility and simplicity.
 

Customer retention requires listening to your customers about what they value.

That's why Message Factors offers Value Analysis^SM.

With Value Analysis^SM, your customers tell you how to keep them loyal. And how to persuade your competition's customers to become your loyal customers as well. This information allows you to allocate your resources accordingly. Use this unique marketing tool to improve your customer loyalty. Because it's five times cheaper to retain your customers than to attract new ones.

If you'd like to know what your customers have to say, don't give it a second thought.

Contact Message Factors, or call us at 1-800-300-2516.

More about Value Analysis^SM

Index of Case Studies