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Case Study #401
You Just Can't Satisfy Customers These Days.
A restaurant recently commissioned a Value AnalysisSM study to
determine how value influenced customer loyalty. Upon completion of the
study, they found:
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Less than satisfied customers visited the
restaurant an average of 1.2 times a year.
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Very satisfied customers visited an average of
2.7 times a year.
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Customers who thought the restaurant provided a
great value returned an average of 5.7 times a year.
Very satisfied customers represented twice as
much business as less-than-satisfied customers. But value increased business
and customer retention more than two times as much as the highest
satisfaction.
Customer Satisfaction is No Longer a
Guarantee of Customer Loyalty.
To retain customers in today's marketplace, you must offer them something of
real value. Fortunately, there is a research method that determines what is
valuable to your customers.
It's called Value AnalysisSM.
With Value AnalysisSM, your customers tell you how to keep them
loyal. And how to persuade your competition's customers to
become your loyal customers as well. This information allows you to allocate
your resources accordingly.
For more information on Value AnalysisSM, contact
Message Factors, or
call us at 1-800-300-2516.
Value Analysis will more than satisfy your needs.
More about
Value AnalysisSM
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