90% of the customers of a consumer service company said that they were very satisfied. Yet 50% of that company’s customers canceled their service every year. Why?

Because today’s customers expect companies to go beyond satisfaction.

They expect benefits that differentiate a company from its competitors. These additional benefits define value. 

A Value Analysis^SM study was conducted for this company. From the information gained in that study. the company invested heavily in solving the problems which detracted from their clients' perception of value.

Five years later, defections had dropped by 65%, and this business unit achieved the best financial results in the company.

Value Analysis^SM is a unique marketing research tool that determines what your customers truly value about your company and your industry in general.

With Value Analysis^SM your customers tell you how to keep them loyal. And how to persuade your competition’s customers to become your loyal customers as well. This information allows you to allocate your resources accordingly.

To keep from losing your customers, contact Message Factors, or call us at 1-800-300-2516.

More about Value Analysis^SM

Index of Case Studies